ON TOUR — Industry Research
Help us understand how events really run.
7 quick questions from people building the future of live events. No right or wrong answers — we just want the real picture.
Intro
About you
Who are you?
Name
Organization
Email
I am a...
Event organizer
Venue operator
Festival producer
Promoter
Rodeo / fair operator
Other
Events per year
1–5
6–20
21–50
50+
Question 1 of 7
During an event, how do you know how sales are going?
We're talking financially — ticket revenue, bar sales, merch, anything on-site. Are you getting real numbers while the event is live, or do you find out after the fact? Walk us through what that actually looks like.
Question 2 of 7
How long after an event before you know your total revenue?
We mean everything combined — tickets, bar, merch. How long before it's all in one place and you actually know how the event performed financially?
Same night
Next day
2–3 days
A week or more
Question 3 of 7
What systems do you use for ticketing and bar sales — and do they connect?
Most operators run separate tools for tickets and bar that don't talk to each other. Tell us what you're using and how — or whether — you piece it all together after the fact.
Question 4 of 7
How do attendees reach you with questions — and would it be useful if this was handled automatically, without your team having to lift a finger?
Think emails about parking, DMs about the lineup, staff getting stopped on the floor, calls to the venue. How much time does your team spend on this before and during events?
Yes, that would save us a lot of time
Maybe, depends how it works
We manage fine as is
Question 5 of 7
Would you prefer one system that handled your ticketing, bar sales, and attendee questions — where all your data, reporting, and communication lived in one place?
Rather than logging into separate tools and piecing it together yourself — everything in one place, in real time.
Yes
No
What's holding you back from using one system?
Question 6 of 7
Would it be useful to see ticket sales and bar sales combined in one place, in real time?
Not two separate reports you look at later — one live view showing the full financial picture as it's happening. Select any outcomes below that would actually change how you operate.
How revenue changes as more people scan in
Which hours are driving the most sales
What attendees are spending per head
Where sales are strong vs falling behind
How would having this change the way you run your event?
Question 7 of 7
If you could fix one thing about how you run events, what would it be?
Don't overthink it. What's the thing that keeps coming up — the problem you keep running into, the information you wish you had, the part that costs you the most time or money?
How open are you to trying new tools if they solved these problems?
1
2
3
4
5
Not open
Very open
✓
Thank you — this really helps.
Your responses go directly into shaping what we build. We'll share what we learn from the broader research once it's complete.
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